Schweppes Spirit

In this spot for Alamo Films, we were asked to convey historicity, transgression, and strength. At some point there was talk of adapting some classical work with guitars, but we liked the final result. After going round and round … iBanjo thought … What if several recordings of Beethoven’s 9th Symphony were to fall in the hands of a madman DJ? We did some tests and what we loved was happening. History, strength and transgression. We did not want to add beats or typical DJ tics. We could only work by altering the original material. Scratches, speed changes, overlaps, reverses, a thousand crossovers, and tons of respect for the Master, gave rise to this piece. We hope you enjoy!